Hotel chain rolls out UV sterilization

May 31, 2012
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Hotel chain rolls out black-light inspections, UV sterilization

By the CNN Wire Staff

May 31, 2012 — Updated 2336 GMT (0736 HKT)

Best Western International will roll out the use of UV sterilization wands to clean hotels.

Best Western International will roll out the use of UV sterilization wands to clean hotels.

(CNN) — Out of sight, out of mind. That’s a mantra hotel guests tend to adopt as they tuck into rooms inhabited by hundreds of previous guests — and possibly the microscopic germs and debris they leave behind.

Best Western International on Thursday announced a new approach to cleaning those things visitors can’t see. The chain said its aggressive cleaning program was inspired by research showing a lack of consumer confidence in cleanliness among mid-scale hotels.

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Starting this year, Best Western housekeepers will be equipped with ultraviolet sterilization wands to use on highly touched areas such as telephones, bathroom fixtures and light switches. UV black lights will be used during housekeeping inspections to detect biological matter and other particles, the chain said.

Rooms will be outfitted with remote controls that are easy to clean or wrapped for cleanliness. Pillows, blankets and towels will be wrapped to show they’re freshly cleaned.

A microscopic look at hotel hygiene

Best Western plans to roll out the “I Care Clean” program throughout 2012 after pilot programs yielded increased guest satisfaction.

“We are unlocking the potential of the housekeeping profession by providing new tools and training to help ensure customer satisfaction, loyalty and ultimately trust,” said Ron Pohl, Best Western senior vice president of brand management, in a statement.

What do you think? Is there a surefire way to eliminate germs? Do you really want to know what’s in your room?

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Hotel chain rolls out UV sterilization

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