Posts Tagged ‘ advertising ’

Guide launches a new Partner Program to bring premium content to its text-to-speech newsreading avatars

April 26, 2013
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Guide launches a new Partner Program to bring premium content to its text-to-speech newsreading avatars

The TV industry is at something of a crossroads, with live-streaming and video-on-demand (VoD) gaining a firm foothold in recent times. All signs seem to be pointing towards ‘online’ in terms of where the future of video lies, and one startup presenting at the Microsoft Bizspark Startup Rally today (TNW Conference Europe) is looking to…

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AT&T And France Telecom The First Carriers For Facebook Home, Starting With $99.99 HTC First Device

April 4, 2013
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Facebook today announced that AT&T and France Telecom/Orange are the first two carriers to be part of its Facebook Home partnership program to develop devices with the social networks’ new integrated user experience, which will kick off with the a 4G phone, the HTC First. AT&T will be offering it as an exclusive in the…

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Mosaic Lets You Weave A Single Display From Multiple iPhones And iPads, Offers SDK For Developers

April 2, 2013
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A group of MIT students created an app at a PennApps Hackathon that can do amazing things, connecting multiple iOS devices into a single, interactive screen. The app itself, which doesn’t require any kind of jailbreaking or special access and is currently available in the App Store for free, is impressive enough, but Mosaic has much…

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Nuance Announces Voice Ads, So You Can Talk To Mobile Advertising

April 1, 2013
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Nuance, a company known for its voice technology, is getting into the advertising business. It’s launching a new product called Voice Ads, which brings Nuance capabilities to mobile advertising. These are ads that you can actually have a (limited) conversation with, potentially creating a much more interactive and fun advertising experience — which is particularly…

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Social App MeetMe Introduces In-Feed Advertising With Flurry Partnership

March 28, 2013
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Social discovery service MeetMe is ramping up the advertising in its smartphone app. CEO Geoff Cook told me via email that the app was already running ads, for example at the top of the screen, but its mobile monetization efforts have been more focused on payments. The new ads, which are being introduced through a…

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Facebook trial risks new privacy fears

March 27, 2013
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Facebook trial risks new privacy fears

SHARE THIS Print Email More sharing RedditStumbleUponDelicious Facebook ad trial risks new privacy fearsBy Richard Waters, FT.comMarch 27, 2013 -- Updated 0324 GMT (1124 HKT)Facebook's planned "retargeting" adverts will appear in users' newsfeeds and risk being seen as too intrusive by users. STORY HIGHLIGHTSFacebook is testing 'retargeting' - adverts in newsfeeds tied to member's online…

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Nokia Plays Up Asha’s Smartphone Cred With New Premium Developer Program

March 26, 2013
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Nokia’s Asha line of less-expensive smartphones (or high-end feature phones), not developed on Microsoft’s Windows Phone but Nokia’s own proprietary OS, is getting a new boost of attention today. The company is unveiling a new (and free) premium developer program for Asha developers. Modelled on a premium program started for Lumia developers last year, those…

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Yelp Announces A New ‘Revenue Estimator’ For Small Businesses

March 26, 2013
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Yelp is announcing a new feature intended to highlight and quantify the value that the listing and review site provides for small businesses. A company spokesperson told me the feature is important for two reasons. First, it helps business owners understand the impact that Yelp is already having on their revenue. Second, it gives them…

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Nintendo Amazingly Gets Worse At Marketing Just In Time For Plummeting Wii U Sales

March 25, 2013
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Perhaps poor marketing is holding back Wii U sales for Nintendo. As Spike TV’s GTTV host Geoff Keighley noted on Twitter, a new campaign from Nintendo is using flyers to show just how awesome the Wii U is. Except, instead of going after console rivals Nintendo decided to aim its attack at its own, older-generation…

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Apple to reject any apps that use UDIDs or don’t support iPhone 5′s 4″ display as of May 1st

March 21, 2013
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Apple to reject any apps that use UDIDs or don’t support iPhone 5′s 4″ display as of May 1st

Apple has finally placed a deadline on its rejection of apps that use UDIDs. As of May 1st, Apple will no longer accept new apps that use the Universal Device Identifier. In addition, all apps must be compatible with Apple’s iPhone 5 display, or they’re no go. Here are the notices: Starting May 1, the…

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