The writing was on the wall when smartphone and tablet maker HTC reported devastating results for February 2013 (and only slightly better ones in March): its consolidated earnings for the first quarter of this year weren’t exactly stellar.
The Taiwanese company reported net income after tax of $2.88 million (NT$85 million) on $1.45 billion (NT$42.8 billion) in total sales for the first quarter of 2013.
That is in line with the unaudited results for 1Q 2013 HTC announced in April.
HTC’s gross margin was 20.3% and the operating margin came in at 0.1 percent. Earnings per share were $0.003 (NT$0.1) for the quarter.
“This was a pivotal quarter for HTC,” said HTC CEO Peter Chou in a canned statement. “In February our teams set a new standard for smartphones, launching the new HTC One. The reviews of fans and critics alike have been overwhelmingly positive and we look forward to delivering on the promise of this device.”
In the fourth quarter of 2012, HTC’s earnings were only slightly better: the beleaguered consumer electronics giant brought in a mere $34 million in net income (NT$1 billion), the lowest profits it had recorded since 2004.
Well, that record has now been broken again.
The Q1 2013 numbers indeed paint a bleak picture for HTC, which continues to struggle to compete against Apple, Samsung and others in the ultra-competitive global smart connected devices race.
HTC hopes that the HTC One and the HTC First ‘Facebook phone’ will turn things around, but it’s facing an increasingly uphill battle.
The company’s outlook for the second quarter of 2013 is: revenue of roughly around $2.37 billion (NT$70 billion) and a gross profit margin between 22 percent and 24 percent.
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Image credit: Sam Yeh for AFP / Getty Images
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Struggling HTC’s Q1 2013: a mere $2.88 million in profits on $1.45 billion in revenue

